Double Edged Sword

Technology tends to produce both wanted and unwanted outcomes. The development of nuclear technology gave us significant advances in medical and other technologies. It also amplified international tensions to the brink of annihilation. Makers of Motrin recently launched this viral video ad which takes advantage of emerging social dynamics on the internet to broadcast an advertisement. That same techno social phenomenon blew up when women who disapproved of the ad's portrayal of mothers started blogging and twittering their objections. The ensuing magnification of their protests created a PR nightmare for the company. Read the Fast Company Article